Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
نویسندگان
چکیده
منابع مشابه
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
In the present article we test a social marketing tool, to induce pro-environmental consumer behavior. The tool intends to do so by changing a target’s self-perception from someone who usually does not engage in pro-environmental behavior to someone who usually engages in pro-environmental behavior. It is based on the assumption that people may fail to view themselves as environmentally conscio...
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ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2008
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2007.06.002